Lifecycle Boutique
Lifecycle Boutique
There are a lot of nice bicycles on the market these days that are lightweight, innovative and have nice paint jobs. Sometimes you are looking for a bike with that little bit extra; that takes the current technology and pushes it to the limits; a bicycle that will actually make you quicker. These bikes aren't the same as every other one in the bunch. If you want that bike, you'll find it here; the Lifecycle Boutique. Its our collection of absolute top end bikes the likes of which you wont see anywhere else.
Bike in the Spotlight:
Below is Byron Wyatt's Saxo bank edition SL2 S-Works Roubaix. Built up with Ksyrium ES wheels, 7900 Dura Ace groupo, Pro Stealthevo bar/stem, Vredestein tyres. Weighs in at a mere 6.8kg…. let us know when you want one, what an awesome bike!


Below is Shayne Greener's custom Specialized Roubaix S-Works. When we weighed this it had pedals, bottle cages, lights and computer… even with all these parts his Roubaix weighed in a shade over 7.5kg!
Specialized Demo 8 II, 2010 model. This bike carried Sam Hill to take out the Downhill World Cup. With its all new improved geometry, this DH bike is the best rig you can buy off the shelf hands down. Be quick and we should be able to secure one for you!
Specialized S-Works Tarmac SL with Record
Campagnolo groupsets are a bit like Ferrari cars, they cost more and you don’t need them, but if you get a chance to own one you are unlikely to turn it down. This particular Tarmac SL has been built up with a Record kit and Roval Fusee Carbon wheels. Specialized have also opted for their in house S-Works crank, an amazingly stiff and light crankset they are a great match for a bike of this quality. Painted in the Quickstep team colours this bike is 100% pro performance.
One super hot bike.
The carbon fiber Record levers are the ultimate in shifting to come out of cycling made Italy.
Campagnolo don't miss an opportunity to save some weight with more carbon but in this case the carbon is out shone by the eye catching aerodynamic Roval hubs.
In store now $12,999
Other bikes in the Boutique
Specialized S-Works Epic

Full carbon fibre Epic mountain bike frame built with XTR running gear and Mavic wheels. The suspension duties are controlled by the famous Epic shock and with the lighter Carbon frane this bike is a real race winner.
In store now on special for: $6999
Specialized S-Works Tarmac SL – Gerolsteiner Team Paint Job

This has to be one of the nicest paint jobs in the Pro Peleton toady. The blue and black of Team Gerolsteiner’s S-Works Specialized bikes adds the finishing touch to these already awesome machines.
SUB Rosa
We all like Sarah Ulmer, one of the nicest people in cycling and a damn good rider, sure she is a Kiwi but so is Blair and we don’t hold that against him. Sarah’s signature bike is more then a cookie cutter frame with her name on it. This baby has been specced to perfection with details you won’t find anywhere else including a custom Zipp wheel combo.
Avanti Team Corsa
Why ride one of those fancy pants Northern hemisphere bikes when you can get a top end Avanti Team Corsa with the world’s best spec designed for riding down under. While we can’t name names we have it on good authority that the top end Avanti puts a lot of doubly expensive European brands to shame.
Instore now: WAS $6299 NOW $4999
Specialized S-Works Stumpjumper Hardtail

Ultralight carbon fibre hardtail. Perfect frame choice if you want to build the lightest bike on the race course without compromising on ride quality. Would be perfectly suited to SID worldcups, SRAM X.0 kit and a set of CrossMax SLRs but we also wonder how light you could get it kitted out as an uber light single speed.
Instore now $2799
Specialized S-Works Roubaix Frameset
Do you get bored of loops round the river and coffee at the same shop every weekend? Do you want to ride further for longer on a lightweight race bike climbs like a goat, descends with stability and doesn’t leave you feeling like a saddle sore cowboy? If so you should be thinking S-Works Roubaix, maybe you will even find some cobblestones.
Instore now: $3999 frame kit
Specialized S-Works Tramac SL Frameset

If none of our complete SL builds are right for you why not get us to build up a frameset with the parts of your choice. Force, Record, Dura Ace? Roval, Mavic, Zipp? The choice is yours.
Instore now: $3999 frame kit
This is just a sampling of what we’ve got on the showroom floor, for the full line up come and see us a 276 Petrie Tce, Brisbane.









