About Us

Lifecycle is the city of Brisbane's best known bicycle store. Set on the city's busiest intersection known as the Normanby five-ways, it has always stood for excellence in product and quality of service. Founded just up the road in the mid 70's by Mike McAuliffe it has been on its present site for over 25 years. In its early days Lifecycle was known for being the leader in new product as the cycling boom hit in the early 1980's. In those days it was the only place in town to stock the Peugeot, Gitane and Raleigh bikes which were the first of the exotic brands to replace the local brands such as Malvern Star and Repco. The BMX craze was just as successful with many current customers remembering their Redline and Mongoose BMX bikes which dominated the market back then.
Because of the quality of staff we have programs in place to care for our customers. We are the only shop offering lifetime warranties on our bikes, as well as providing free maintenance classes. We also make a point of catering for female cyclists with introductory group rides on Saturday mornings and female staff members. All our staff are enthusiastic cyclists and at any time the top local riders will probably pop in to catch the latest news or check out the current range of bikes.
At Lifecycle our bicycle range is second to none. We offer great choices at all price points, be it road, mountain or cross bikes. We also have a good range of kids bikes as well as the latest in BMX bikes. When you purchase a bike you can be sure it will be the right one for your needs. We will ensure you have the correct frame size and then we will adjust your riding position for the perfect pedalling style. We believe that you must leave without any potential for bad habits. Finally we will sell you what you need not what we think you can afford. We will sell you quality at an affordable price without all the hype you find at so many outlets.
Enjoy your time on the site and let us know if there is anything you would like to see on here. If you want to know about the latest products or specials or just whatever contact us, and why not join our mailing list.
Shop Hours
Monday 1000-1800
Tuesday 1000-1800
Wednesday 1000-1900
Thursday 1000-1900
Friday 1000-1900
Saturday 0900-1600
Sunday closed.









