Le Tour de France is arguably the most grueling sporting event in the world. Here at Lifecycle we’re welcoming it with a great BIG SALE. You can save over $1000 on a selection of great road bikes, as well as hybrids and flat-bar road bikes. If it’s a bike and we sell it, we’ll give you the best deal around; We can find the perfect bike for you.

For the first time EVER! We’ve got a special 2010 Tour de France edition Cadent (below). An incredible carbon bike for $1999. Limited stock so get in fast.

So be inspired, by the superhuman efforts of Cadel, Contador and the Schleks. Coverage starts at 2:00 am Sunday morning. The prologue should be inspiring and an all out power fest. Why don’t you get in on the action and buy yourself a new carbon bike? After all those late nights/early mornings, you will have earned it.