SRAM has released there 2009 groupsets at unbelievable prices. SRAM Red is the lightest groupset on the market and many of our staff members have built bikes in the sub 6.5 kg mark using Red.

Lance Armstrong announced today that he is investing millions of dollars into the development of SRAM and will be using their equipment on his return to racing this season.

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September brings the start of the Avanti September Sellout Sale at Lifecycle.  We have a huge range of bikes which are selling out at up to 40% off. The sale includes Fitness bikes, Road bikes and hardtail and dual suspension MTB's.  We also have a range of other products such as gloves, windtrainers and helmets which have sale tickets attached.  If you're after a bike upgrade or just getting into cycling then now's the time to buy.

We've also been able to get our hands on some 2007 Specialized Tarmacs and Roubaix for the road riders out there.  If you're after an amazing deal then these are the bikes for you. 

Check out the list of sellout bikes below and give us a call here at Lifecycle or come and visit for more information.

Road Bikes: 

Specialized Tarmac, Roubaix, Ruby's, Dolce

Avanti Team Corsa, Corsa, Vivace, Monza

SUB Subzero 3, Subzero 2, Subzero 1

MTB:

Specialized Myka, FSR XC Comp, Stumpjumper FSR Comp, Hardrocks, 

Avanti Scratch 29, Derelikt 1, 2 and 3, Competitor 1 & 2, Aggressor, Hammer, Barracuda

Fitness Bikes:

Specialzed Globe IG8

Avanti Blade Team, Blade 5.0, Illusion, Pioneer, Discover, Expedition

The big news in the European pro peloton for 2009 is Specialized and Team Saxo Bank (Team CSC Saxo Bank 2008) are joining forces to create the number one cycling team in the World: Team Saxo Bank. Specialized will continue their partnership with Quickstep for 2009 however its good to see they'll also continue their work with other teams. Following is the latest Press Release:

September 1, 2008

“I am pleased to announce that the Specialized and Team Saxo Bank will join forces starting with the 2009 racing season,” said Mike Sinyard, President and Founder ofSpecialized. “Bjarne (Riis) and I have been talking about working together for years. It is a natural relationship based on parallel visions and values. Both Specialized and Team Saxo Bank are extremely driven and aim to be the best in our respective fields. Our cooperation will enable each of us to achieve more than ever before.”

Bjarne Riis added, “I am really excited to start this new partnership, and I think that we can create great things together with Specialized. We have had a lot of different possibilities in terms of equipment for the coming years, including working together with our existing partners, but wehave chosen to embark on a new project, and we are ready to take the next step with Specialized. There has been a clear mutual understanding and a good business fit between the two companies from day one, and I am convinced that it will become clear to everyone that these are two highly ambitious organizations that are going to collaborate closely in this deal. I chose Specialized based on our common vision, their excellent bikes and equipment, combined withtheir ability to develop future materials that will help us win.”

Starting with the 2009 racing season, Specialized will be the official supplier of complete bikes and shoes to Riis Cycling/Team Saxo Bank for at least three years.

“For my team, the bikes and equipment must be perfect. During my visits to Specialized, I have met with the engineering team and ridden the materials personally. I am very impressed with Specialized bikes, equipment and the Specialized development process overall. I know we will push Specialized to constantly improve, and I know Specialized will make the materials that will help us win races,” Riis said.

Specialized continues as the bike, helmet and optics supplier to Team QuickStep and supplies multiple pro and development teams with helmets and optics. In 2009, over 100 top European proriders will ride Specialized Body Geometry shoes.

About Specialized:
Specialized Bicycles was founded in 1974 by riders for riders. Headquartered in Morgan Hill,
California, with global distribution, the company focuses on improving every rider’s cycling
experience by delivering functional and technically advanced bikes and equipment that provide true performance benefits.

About Riis Cycling:
Riis Cycling is the company that runs the number one professional bike team in the world, Team CSC Saxo Bank (as of 2009 Team Saxo Bank). Dedicated to the values of communication,loyalty, respect and commitment, both the team and the company incorporate the very essence of teamwork. With fantastic results in all the major races and a state-of-the-art anti-doping program, Riis Cycling has excelled at bringing cycling into the future.

Congratulations to one of our shop riders, Kelli,who has just finished a 14 day tour across England and Scotland.  Kelli completed 1860km in 14 days and the ride started at Land's End in Cornwall, England and finshed at John O'Groats at the tip of Scotland.  Kelli has only been riding with the Wombles for around 6 months so its amazing to see what can be done in such a short time.  

Check out the map below which shows just how far Kelli travelled.  Congrat's on finishing such a big ride!