Until April 17th 2010 we are running a promotion on a selection of our mountain bikes so you can enter the Avanti Plus 6hr Enduro race and know that you are equipped for the event with a bike and some parts that you can get for a great deal (as per the flier above). An online entry form for the race can be found here

Lifecycle is now opening its doors on Sundays from 11am - 3pm. So if your Saturdays are full, or you urgently need a tube, why don't you drop in and check out the store.

Added to that our hours are changing during the week too, see below.

Opening hours are as follows.

Monday, Tuesday, Wednesday, Friday: 9am-6pm

Thursday: 9am - 7pm

Saturday: 9am - 4pm

Sunday: 11am - 3pm

If you're after bit of cooling in the summer heat or just want to protect your arms from getting sun burnt, then you should come in and take a look at the new NASKA arm coolers.  They're made from a super light weight material which also offers both UVA and UVB protection.  Our shipment of arm coolers are all white (as pictured).  They look awesome on and the light colour also reflects the light to keep you cool in the summer heat.  

Some new clothes have recently arrived at Lifecycle. We have the complete Saxo Bank attire, and the new Skins compression knicks. The Saxo Bank kit is stylish and has been tried and tested by all of the boys at Team-Saxo Bank. They have spent countless hours in the saddle punishing their bodies, bikes and chamois. We're bringing the very same quality to you, so you can style yourself in these swanky garments. We have socks, knicks, gloves, jerseys and jackets in all sizes.

Check this out, its the 2010 ABD (Avanti BMX Development) Team issue race BMX as raced by World Champ Womens rider Sarah Walker. These come as a frameset only and are available now for only $599.95… not bad for a world beating BMX frameset

Last Saturday we presented Blair with his renewed track bike as well as hosting the Lifecycle Christmas ride. It all started when Rod Stewart was having a look through Blair's old bikes and spotted a rusted frame with Legnano barely visible from years of neglect. Although the bike was 45+ years old and had seen better days, the hand-made steel frame was as tough as anything; it had endured a Commonwealth Games, three Stockwells and a bout of paint stripper. After seeing the bike in hibernation, Rod was ready to revive the Legnano for Blair's 60th birthday; however, he would need some help. So Rod set to work (sneakily behind the fox's back) on getting together the right people to bring the bike back to its former glory. He also took up a collection from all the regular group riders to help offset the considerable cost that was ahead.

On the first weekend of December each year the international Festival of Cycling is held in Christchurch. This is a major New Zealand event featuring the cream of New Zealand cycling. This year our own Laura Luxford was an invited guest for the two day event. 

Specialized have redesigned their top of the line road shoe for 2010. The Specialized Body Geometry S-Works Road Shoe is lighter, stiffer and more comfortable than it's predecessor. Some of the improvements over the 2009 model include a stiffer sole, better aeration with a mesh tongue, dual Boa dials for ultra fine tuning and most importantly a new colour scheme.

As some of you will no doubt know, Blair has been testing/riding the new Shimano Di2 groupset. It is built up on none less than the 2009 Specialized Tarmac S-Works SL2 frame.  The Di2 has really taken this bike to another level.

Shimano claims the new electronic shifting system is faster than the traditional mechanical cable system. The Di2 levers are a smaller, snug fit for your hands and the shifting of the gears requires less effort and reach than the standard STI shifters. The shift works by the rider just pushing buttons and the sensors relaying the message to the front and rear derailleurs via an electronic cable.